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 Please enjoy the following advertising-related quotations: |
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| "Nobody counts the number of ads you run; they just remember the impression you make." |
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William Bernbach |
| "Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images." |
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- David Ogilvy |
| "Advertising promotes that divine discontent which makes people strive to improve their economic status." |
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- Ralph S. Butler |
| "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." |
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- Steuart Henderson Britt |
| "Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future." |
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- Jef I. Richards |
| "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." |
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- William Bernbach |
| "A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually." |
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- Erich Fromm |
| "A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'." |
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- Leo Burnett |
| "The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be." |
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- William Feather |
| "Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind." |
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- Calvin Coolidge |
| "If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society." |
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- Brian Philcox |
| "Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience." |
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- Jef I. Richards |
| "It takes courage to be creative. Just as soon as you have a new idea, you are a minority of one." |
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- E. Paul Torrance |
| "The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." |
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- Leo Burnett |
| "There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there." |
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- Morris Hite |
| "Creativity is an advertising agency's most valuable asset, because it is the rarest." |
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- Jef I. Richards |
| "Asked about the power of advertising in research surveys, most agree that it works, but not on them." |
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- Eric Clark |
| "Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't." |
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- Morris Hite |
| "The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business." |
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- Derby Brown |
| "I figured that if I said it enough, I would convince the world that I really was the greatest." |
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- Muhammad Ali |
| "Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force -- an extension, if you will, of the merchant who cries aloud his wares." |
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-
Rosser Reeves |
| "In good times, people want to advertise; in bad times, they have to." |
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- Bruce Barton |
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